Herrainco worked with the City of Coquitlam for many years, beginning with the City’s visual brand identity
Active Coquitlam
Active Coquitlam was an campaign by the City of Coquitlam to encourage its residents to improve their health through exercise. We encouraged them to start with one small step.
The attention-getter of this campaign was bus shelter posters as well as smaller ones in public spaces that featured people who could likely use some exercise. Down the left side of the posters were excuses for not exercising. Down the right side were ideas for taking that one small step.
Park Spark
Park Spark was an initiative to appaal to residents to use their parks and get involved with their growth and development.